NASHVILLE SC

As the official craft beer partner of Nashville SC, Music City Beer Co. required a commanding visual presence inside GEODIS Park. I designed and animated a comprehensive suite of digital assets for the stadium LED infrastructure to ensure high visibility for the thousands of fans in attendance and viewers watching at home.

Scope

Motion Design, Digital Signage

Industry

Sports & Entertainment

Year

2023

Duration

3 Months

Animating for the Big Screen

Designing for a stadium environment presents unique visibility challenges when creating motion graphics for massive LED ribbons during live gameplay. I owned the production pipeline for this partnership by translating the static brand identity of Music City Beer Co. into dynamic motion loops for the Main Board, Aux Board, Field LED, and Second Level Fascia.
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I managed the full process from concept to final export for both architectural displays and IPTV broadcast overlays to ensure every asset met strict media server specifications. Delivering these assets for a capacity crowd of 30,000 fans validated the effectiveness of the system. The project proved that the motion identity could maintain visual integrity while scaling across massive architectural displays and live television broadcasts.

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NASHVILLE SC

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