ARSON THEORY

Having designed their original site, I was brought back to lead a complete redesign that matched the maturity of their evolving platform. I handled the entire product lifecycle spanning from the initial visual interface design to the final responsive build. The new site incorporates fluid motion and dedicated legal frameworks to ensure the experience feels professional and trustworthy for signed artists.

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Beyond the marketing pages, I structured "Backstage" as a comprehensive resource hub for their roster. This area centralizes critical tools like playlist pitching and support guides into an intuitive interface. I designed this self-service ecosystem to help artists quickly access operational forms and payout information without the friction of a complex login system.