WESTFAX BREWING

Designing for alcohol packaging requires navigating a maze of federal regulations without stifling creativity. I managed the end-to-end design lifecycle for dozens of unique releases, ensuring that every government warning, ABV listing, and UPC code met strict legal standards while maintaining the artistic integrity of the label. I built a system that allowed us to pivot styles from photorealistic holiday themes to clean typographic designs without losing the brand's core identity.
‍

To bridge the gap between design and physical production, I developed hyper-realistic product visualizations that allowed the brewery to market new releases before the cans were even wrapped. This asset pipeline extended beyond the shelf; I translated fan-favorite label concepts into sold-out apparel runs, effectively turning successful packaging designs into wearable revenue streams