BRIGHT IDEAS

The client provided a legacy logo and a static sales deck that failed to communicate their deep expertise in global supply chains. I developed a comprehensive visual language from the ground up by establishing a fresh art direction that moved away from generic corporate aesthetics. I created a library of isolated design elements and high-impact imagery to visually anchor their services.
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The new system creates a consistent brand voice across every touchpoint. I designed high-fidelity print collateral for client while ensuring the digital tools remained flexible for internal teams. I built fully editable presentation templates that utilize subtle animations to guide the viewer through complex sourcing data, allowing their sales team to customize pitches while maintaining strict visual consistency across their global offices.